Freelancers would know that being relevant within their particular industries is crucial in reaching business success. Apart from being present and active on social media, you have to make sure that you are actually chosen the right ones. There are a plethora of digital channels for freelancers to promote themselves and connect with others, but from a freelance perspective, not all of them are created equally. Some prove to be more beneficial to the freelance lifestyle than others.
This article proposes that there is one social channel that may be the most
significant place for freelancers to build their brand and network online. LinkedIn is Taking the Lead In a recent article by Techcrunch it is reported that: “LinkedIn has actually beaten earnings expectations in every quarter since it went public in May, 2011”.
This piece further explains the exponential and consistent growth of LinkedIn in relation to the other networks. It’s the ideal platform to connect and network with industry professionals. “During the quarter, we maintained steady growth in member engagement while achieving strong financial results”, said Jeff Weiner, CEO of LinkedIn. For freelancers who are based remotely, being able to connect on an online platform is crucial.
Many freelancers might not be able to attend live networking events, but luckily LinkedIn can be viewed as the ideal platform for online networking.
Your Experience is Credible As a freelancer, you constantly have to show
your prospective clients that you are a legitimate professional within your field. Since they don’t have the luxury of meeting you face to face, your portfolio and work experience has to do the talking for you. This is where LinkedIn comes in. Your entire work history is listed on this platform, showcasing your background, academics, community involvement and clips of your freelance profession. This is one of the most credible sources to showcase your experience. Make Use of LinkedIn Pulse
LinkedIn Publisher or LinkedIn Pulse is one of LinkedIn’s latest developments. Now, instead of just sharing updates and content, you are able to publish a blog article on the LinkedIn Newsfeed.
As a freelancer, you might not always have the time to run your personal blog or create guest posts. LinkedIn Pulse allows you to stay current and relevant while sharing your expertise with your following. These posts will increase your traffic and attract even more people to your profile. This is the ideal promotion for freelancers, especially freelance writers and creatives.
Create a Personal Brand
Your LinkedIn Profile is the ultimate promotional tool . LinkedIn also upgraded in such a way that you can add visuals and clips to your profile.
LinkedIn acts as your online resume where you can share your personal and business identity. Unlike employed professionals, freelancers cannot rely on the reputation of a company to gain exposure. As a freelancer, it’s important to establish your own brand, create your own vision and showcase your personality. LinkedIn allows you to share your personal brand, not only through your profile and resume, but by joining discussion forums and groups where you can share your opinions and perspectives.
Find the Right Freelance Jobs Since LinkedIn is a business network, you will be able to connect with the right individuals within your industry. Instead of spending hours back and forth on Twitter or Facebook, prospective clients will be able to view your profile and achievements before they decide to contact you. LinkedIn also lists job opportunities within any sector. If you follow Company Pages you will also be in the loop when these companies might be hiring a freelancer for their latest projects. By Fiverr
Do you agree that LinkedIn is the most important place for freelancers to network online? Or has another network like Facebook or Twitter helped you build your business? Discuss in the comments!